Launch Campaign

Create an offer, ICP, and campaign from one guided form so a targeted experiment can start quickly.

AI acquisition cockpit

Launch a focused acquisition experiment without building a CRM workflow by hand.

Pick a playbook, refine the core decisions, preview the message assets, and launch the campaign spine.

Readiness

100%

Launch progress

100%

Step 01

What market decision are we making?

The system needs enough context to choose a narrow first market and generate useful message assets.

What are we trying to sell?

Keep this clear enough that a stranger can understand the offer in one sentence.

Example: 30-Day European B2B Pipeline Sprint

Who should we reach first?

Pick the customer segment most likely to feel this pain now.

Example: AI agencies, software companies, B2B service firms

Where should this experiment start?

Choose a practical country or region for manual research.

Which language should messages use?

Use the language that feels natural for the first outreach test.

Which industry should we focus on?

Narrow industry scope makes signals and messages sharper.

What is the main business goal?

This becomes the campaign objective and success lens.

Step 02

What promise are we making?

Shape the commercial promise so later outreach does not sound generic.

What should we call this offer?

Use a name specific enough to become a campaign asset.

What pain are we solving?

The pain point is the anchor for all message personalization.

How should the offer be explained?

Short description for context, not a sales page.

Why should the prospect care?

State the value proposition in outcome language.

Advanced details

Average deal value

Optional. Helps prioritize campaigns later.

Why should the prospect trust us?

Optional proof, case study, or credibility note.

Step 03

Who is most likely to buy?

Define the buyer and the trigger so account research has direction.

Who should this campaign focus on?

Name the target customer type as a practical working segment.

Which roles can say yes?

These roles become contact targets for manual research.

What company size is realistic?

Avoid segments that are too small to pay or too complex to reach.

Who should we exclude?

Exclusions keep the operator from wasting research time.

What buying triggers matter?

Signals explain why this prospect may need the offer now.

Step 04

Where should we contact them first?

Choose the manual channels that are realistic for this market. Nothing is sent automatically.

Step 05

What should we say first?

The system prepares first-touch copy before any sending happens.

Campaign assets prepared

These are deterministic previews. AI generation can be added later.

5 drafts

Cold email

Start a low-friction B2B conversation.

Subject: 30-Day European B2B Pipeline Sprint Hi Founder, I noticed teams like AI automation agencies, software development companies, B2B SaaS, IT services, consulting firms, and Asian companies entering Europe. often show this trigger: Hiring sales. Clawshow is testing 30-Day European B2B Pipeline Sprint to help with Need qualified B2B conversations in Europe.. Would it be useful to compare notes for 15 minutes?

LinkedIn connection request

Open a relationship without pitching too hard.

Hi Founder, I am researching AI automation services, software development, B2B services in France, Germany, Netherlands, United Kingdom. Your profile looked relevant to a Clawshow experiment around 30-Day European B2B Pipeline Sprint. Open to connect?

Website contact form

Route the message to the right operator when contact data is limited.

Hello, I am contacting you from Clawshow. We are testing 30-Day European B2B Pipeline Sprint for AI automation services, software development, B2B services. Could you direct this to the person responsible for growth or operations?

Step 06

Is this campaign ready to launch?

Confirm the campaign spine and the next operator actions.

Offer to create

30-Day European B2B Pipeline Sprint

ICP to create

AI agencies, software companies, and B2B service companies

Campaign to create

European B2B Pipeline Sprint

Suggested signals

Use these as the first reasons to contact accounts.

Hiring sales
entering new market
weak outbound pipeline
active LinkedIn but low conversion

What should happen next?

Launch creates the campaign spine. Execution starts after account import.

Import 20 target accounts.
Add one decision maker per account.
Record one buying signal per account.
Create manual outreach tasks from the message pack.